The analytics of social media is constantly changing as we move towards the future. Many young people have been leaving popular social media sites such as Facebook and Twitter for years and some don't even bother to join because it is something that is being used by their parents. In 2016, Facebook reported a 21 percent drop in original and personal updates as an increasing number of users communicate mostly in memes, shared articles or on public posts. Privacy concerns are also an issue as more and more people are aware of different ways to harvest data from unsuspecting users. Many people are predicting significant changes to social media as we move towards the post-election social media landscape. Below are 8 ways in social media is expected to change in the future.
Below are 8 ways in social media is expected to change in the future.
Focus on Relationships
Friendster was among the first and original social networks whose name implied making and maintaining friends. This was also what sites such as Facebook and MySpace originally intended. However, over the years, they have grown to become more about maintaining their personal brand. The CEO of Capsure, Jeanne Lewis, says that social platforms have become a broadcast tool for both individuals and companies and while this might be valuable when looking to share a broad announcement or looking to reach out to as many people as possible, they are no longer helpful when it comes to keeping in touch with your inner circle or sharing personal photos. To remedy this, social media is looking to bring back focus on relationships mainly by emphasizing on small personal posts, photographs, and intimate connections.
Diverse Personal Posts
Up until now, social media posts are limited to outside materials such as texts, videos, and pictures. In the near future, we expect to see more posting options that are diverse and intermingling video and audio components which aim to create more of an interesting experience for people who create and view posts. As technology advances, more and more people will be looking at different and interesting ways of sharing their experiences.
Users Will Have to Pay for a More Peaceful Experience
Premium services on social media are expected to be more dominant than ever. This probably sounds counter productive as paying for social media may be an absurd thought to most people as they have been enjoying the experience for free. Two main things are expected to happen that will change this kind of thinking. First, some people will want high-quality video, audio, and image files kept for posterity. Second, having somewhere where you could get away from all the ads that keep popping up is something that a lot of people would prefer and something that a social media premium service will be able to offer.
Different Group Types
This is something Google Plus tried to achieve, but with little success as it ended up spurring a lot of frustration by people who saw the wrong posts. However, social media is expected to bring back this function and make it work more effectively in the future. In the previous political movement, various relationships ended up being tested unwillingly when people felt that they were attacked by constant political talks. If you prefer not to know where your Uncle stands on controversial things such as gay marriages, you can simply place him in a non-political group. These group types will be vital when it comes to maintaining relationships.
Concerns about privacy have been looming around social media ever since it started and are only becoming more profound. In the coming years, social media sites are expected to include more advanced profile privacy and network features than ever.
One of the main components when looking into social media is that it is highly addictive and sometimes even regarded as more addictive than drugs. Upcoming social media platforms are expected to gear towards a user's wellness in the long-term, a feature which will be implemented by removing the qualities that are addictive. They are also expected to lay more emphasis on the communal side of social media rather than offer fast outside content that is both gratifying and frustrating.
A big benefit of having social media on newer platforms is that they will become omnipresent on smartphones. Both Twitter and Facebook started out before they could operate on mobile phones but future platforms are expected to be designed with smartphones taken into consideration from the start. Therefore, there will be no uncoordinated borrowing between phone platforms and web applications as there will be a seamless integration between the two.
Major social media sites such as Facebook and Twitter are slow and very reluctant to change and also uncoordinated when they do change. Future social media will see previous platforms try out various things to different levels of success and will also be open to experimentation. They will try out unique ways of organizing interface layouts, befriending people, and various ways of managing contacts. Facebook has retained most of its layout since it first started. Therefore, don't expect newer platforms to be the same.
What about you? How do you think will the social media landscape look within the next 5 years?